Tech Journal Power to Move Business Forward: 4 Ways the Apple M1 Chip Delivers Unmatched Performance for Mac

By Vincent Casale / 14 Jun 2021 / Topics: Collaboration Devices Mobility Customer experience

Business woman using Mac computers to handle their small business challenges

No matter the industry, the need for IT to support engagement, productivity, collaboration and overall work quality remains constant. With the right technology in place, doing so has never been easier.

While it may feel like workplace and customer expectations are evolving, the desire for businesses to deliver products and services in a seamless and efficient manner hasn’t changed. Similarly, employees have and always will expect their employers to provide up-to-date versions of the IT tools they need to complete their work.

The desire to appeal to both consumer and employee expectations is often the driving force behind why companies are regularly upgrading their tech fleet to include modern IT solutions. One of the latest innovations to hit the market, and capture the attention of commercial businesses and enterprises alike, is M1 — Apple’s most powerful chip designed specifically for Mac products.

72% of workers prefer to use Mac computers.

When given the choice, according to a Jamf survey, 72% of workers prefer to use Mac computers — citing improved productivity (68%), creativity (27%) and collaboration (35%) as contributing factors. Considering the range of Mac devices available, from the MacBook Air to the MacBook Pro, it’s not surprising to see such popularity. And the new M1 chip, designed to deliver increased performance, provides another enticing quality.

Sometimes the most important thing to do when looking into an IT upgrade is to listen to what teams are asking for in their workplace technology. Here are some of the top requests:

Users asked, Apple listened.

1. Power and speed

There are only so many work hours in a day. Spending time waiting for apps to open, struggling with communication issues or worrying about waning battery life isn’t ideal. That’s where M1, built with cutting-edge five-nanometer process technology and 16 billion transistors, becomes a worthwhile investment.

For the heads-down worker who needs to quickly swap between tasks, M1 enables incredible CPU performance. M1-equipped Mac devices also provide a 16-core Neural Engine for lightning speed machine learning and unified memory for increased performance and power efficiency.

2. Visual clarity

Even before the world turned to virtual-first business, having high-quality, integrated graphics has been a must. Gone are the days of having the patience to wait for lagging video calls, dealing with distracting background noises or trying to decipher blurry visuals. For those who need to rapidly render high-resolution images and videos, M1 includes up to an 8-core GPU. It also leverages Apple’s latest image signal processor for improved quality all around.

3. Security

When a business buys a laptop, it shouldn’t have to sacrifice performance for security. With the M1 chip and macOS Big Sur, each Mac device includes built-in secure boot, robust encryption and automatic updates to keep systems and data protected:

Secure Enclave co-processor provides a silicon-level foundation for critical security features like Touch ID and Apple Pay — and with M1, it’s faster than ever.
Dedicated AES storage encryption engine keeps encryption keys safe while delivering incredible performance for encrypted storage and data protection.
Secure boot and runtime security features ensure that only trusted Apple software loads at startup while protecting macOS.
Activation Lock keeps the Mac device secure even if it’s ever lost, stolen or misplaced, and can improve chances of retrieving it.

4. Usability

Brand loyalty can sometimes mean buying the same item from the same provider simply because it’s comfortable — and there’s nothing wrong with that. Being “comfortable” likely means that a user trusts the product and knows that it’s reliable, durable and made from high-quality materials. M1-equipped Mac devices are built to last with a user-friendly interface that ensures continuity across multiple Apple products. Since these Mac computers are meant to survive the long-haul, companies also often find hidden savings in maintenance and repairs down the road.

For the heads-down worker who need to quickly swap between tasks, M1 enables incredible CPU performance.

A bright future awaits.

If you’re ready to equip your workforce with innovative devices from Apple, consider getting started with the macOS Preparedness Assessment. This free service, which reports on 50+ technical variables, is an excellent way to get a quick yet informative idea of your environment’s readiness for macOS and Apple Silicon. With an overview of your workplace readiness in-hand, you can move into the Mac Enablement Program, a comprehensive, tiered set of assessments, surveys, guides, and professional and managed services. This program scales to meet your business needs with a turnkey approach to enabling choice. Ultimately, this will help to expand your capabilities as you increase the number of Mac devices in your environment.

Take the first step toward Apple adoption. Together, Insight and Apple can help you procure, deploy, administer, support and reclaim these devices.

About the author:

Vincent Casale

Sr. Business Development Manager, Solutions Sales, Apple

Vincent has 13 years of experience in the channel with the last six focusing on the deployment of Apple devices in the enterprise space. Vincent is passionate about helping clients develop, implement and manage their mobile environments with comprehensive solutions. He’s a dedicated resource aligned to Apple.