Retail automation trends benefiting both workers and shoppers
While the COVID-19 pandemic boosted retail business — retail sales grew an estimated 6.7% in 2020, much higher than the five-year average of 4.4% — it also forced retailers to adapt to change and future-proof their businesses with new technology solutions.
As a result, many turned to automation to help scale their businesses and support a wide range of processes, including improving inventory management, optimizing staffing, forecasting sales and delivering a better customer experience.
E-commerce automation has helped retailers adapt to an increase in online sales. Similar to restaurant automation software, retail automation software can streamline inventory management by notifying managers to order items that are running low in stock and disabling online listings for out-of-stock products.
Other retail and marketing automation use cases include:
- Automatically adding tags that signal free shipping or special discounts to loyalty members
- Nudging customers with an email when a product they viewed or previously added to their cart is low in stock
- Flagging potentially risky orders, like when a bot buys all your inventory
- Scheduling price changes and promotions for specific time periods
- Pre-loading new products and publish them simultaneously across all e-commerce channels, including social media
- Automating order tracking emails so the customer is aware of every step of their delivery, proactively answering questions about order status
When these tasks are triggered and executed by software, teammates can focus on tasks with higher-value outcomes, including training, sales and marketing, product improvement and more.