Survey methodology
The research was conducted online in the United States from March 7 to 14, 2024, by The Harris Poll on behalf of Insight Enterprises among 604 U.S. adults ages 21+ who are employed full-time at a company with 1,000+ employees, including 201 Gen Z (ages 22-26), 202 Millennials (ages 27-42), and 201 Gen X/Boomers/Seniors (ages 43+).
Data are weighted where necessary by number of employees to bring them into line with their actual proportions in the population.
Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within ±4.0 percentage points for the total sample and ±6.9 for each generation using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.
All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments.