Kima Hayuk has been a key player in protecting the Trade Secrets and other IP Assets at Electronic Arts for over 15 years. Currently leading EA’s IP Protection Program, Kima partners with stakeholders from Legal, HR, IT and EA’s game development studios to define policies and standards for the protection of IP, to identify and deploy technologies which enable secure collaboration and distribution of IP, and to develop and deliver IP Protection training and awareness programs to ensure that all personnel know how to carry out their IP protection responsibilities. Kima focuses on preventing Trade Secrets and other IP assets from leaking out of EA to competitors or to the public at large.