Apple devices enable personalized passenger services without sacrificing safety.
After reaching out to the Center of Disease Control (CDC) for guidance, and consulting public health experts, the client came to Insight with an idea of how it would need to pivot its service model to successfully resume sailing.
After looking at the client’s objectives and considering the constraints posed by the ship, our team suggested deploying iPad and iPod devices in passenger staterooms and key areas, like restaurants and cafes, to enable guests to place orders for food, drinks and services without getting too close to crewmembers.
The devices also allow guests to check their folio balances, request additional services, change reservations or alert crew of problems or concerns — all activities typically handled though in-person interactions.
Since the client didn’t expect to resume full operations for all 29 ships in the fleet immediately, we helped them procure more than 420 Apple devices to outfit four of its ships in the interim.
Once the CDC clears the cruise industry to resume passenger voyages, the client will build upon its trusted partnership with Insight to expand the program across the entire fleet and continue to rollout shipboard digital initiatives to improve the cruise experiences for guests.