A need for brand consistency
Management realized the company’s brand guidelines, which set the standard for its visual identity, fell short of the design minutia required by its technical design and development teams. The company’s experience design toolkit and brand standards didn’t include digital elements, such as menu placement, button interactions or other specifications, for easy reference.
A lack of clearly articulated global visual language and standards led to duplicated efforts, reduced startup velocity and reliance on “tribal knowledge.” With every development project, different developers spun up their own development environments from scratch — creating inconsistent user interface approaches and a lot of wasted effort recreating code.
Building a design system
Over a span of 22 weeks, Insight’s Digital Innovation team worked with a product owner at the beverage company to develop a global design system in an Agile framework.
The design system serves as a single source of truth for the brand. It encompasses a holistic and detailed set of brand guidelines, from the brand philosophy and principles to components for web and native user interfaces. This ensures all applications have the same look and functionality for a consistent User Experience (UX).
The system also speeds development for the client’s design teams by providing a templated, packaged code framework. This gives designers the basic ingredients to quickly begin developing a new application.
Insight worked closely with the client to land on the most appropriate technology stack for its needs. We helped the company build a UX stack comprised of Sketch, InVision and Abstract. Additionally, the client decided on a development stack with Azure DevOps, Wordpress, Synfusion, Xamarin, Android Material Design and iOS standards.
Continuous results
Our work with the company resulted in a design system with clear but flexible standards, allowing globally distributed development teams to create a range of internal apps while adhering to a centrally defined brand.
The return on investment is ongoing, driven by increased speed to market, enhanced product value, and greater collaboration and knowledge sharing between teams — and less time and money wasted.