Marathon Petroleum Corporation (MPC), a Fortune 25 company, is the fourth-largest refiner in the U.S. and the largest in the Midwest with approximately 46,000 employees. Its operations include a seven-plant refining network, a comprehensive terminal and transportation system, and extensive wholesale and retail marketing operations.
A need to bring legacy systems up to speed
When leaders at MPC recognized the growing challenge of supporting aging IT systems, they began to evaluate potential solutions.
“We had many legacy applications that had served us well but were becoming difficult to support and limited our ability to adapt and grow,” explained VP and CIO Don Wehrly. “We needed to make a major transformation.”
MPC undertook this business transformation initiative with several key objectives in mind.
First, MPC desired standardized business applications to streamline processes and empower quicker, more informed decision making. Second, they needed to replace more than 65 legacy technology systems that were at risk of not being fully supported or able to adapt for future business needs. Finally, MPC wanted to set the stage for future growth by enhancing the assimilation process for new acquisitions.
Leaders chose to implement SAP as a standardized platform to help achieve a more competitive position in the industry. The business transformation initiative included three separate projects:
- Align core financial and purchase-to-pay systems with business priorities and strategies.
- Implement plant maintenance, inventory management and warehouse management systems to transform work-order processing and inventory management into a more effective, integrated solution to meet current and future needs for repairs, preventive maintenance and compliance reporting.
- Adopt a Master Data Management (MDM) system to ensure related business information is consistent and accurate.
More than an IT partner
The transformation would have a significant impact on all affected business processes, transactions and employees’ roles — initially among key procurement and financial business functions, followed by multiple launches across refining, pipeline, retail and terminal operations.
Based on the tremendous size and scope of these projects — in addition to the diversity of various business units, locations and stakeholders involved — leaders at MPC quickly recognized the value of finding the right partner.
“We needed the flexibility to choose effective system integrators without having to also question their relative change readiness capabilities,” said Ron Fortman, IT strategy and major projects manager at MPC. “Our goal was to find a change readiness partner that could focus on the ‘people’ aspect of the upcoming changes so the integrators could focus on developing the technology.”
Insight’s broad range of expertise and emphasis on Organizational Change Management (OCM) made it the clear choice for MPC.
Experts in change management
Over the course of this long-term engagement, Insight provided a full range of services, including change management, education development and training.
Initial work included gaining leadership alignment across the affected business units and defining the changes in business functions. We worked closely with the MPC security team to manage a role-mapping approach that ensured diverse groups of end users would be ready to use the systems to do their jobs.
Across the organization, superusers were identified, trained and prepared for their roles in training other end users and providing long-term support. We conducted surveys at intervals before and after launch dates to gauge locations’ readiness for implementation and to identify gaps that could be addressed quickly. A communication plan spanning multiple means of delivery kept all key audiences informed of developments as projects progressed.
The scope of this transition required involvement from multiple system integrators and additional vendors, which created the potential for siloes or discrepancies as solutions were being developed. Insight brought consistency to the change management process and delivery across the multiple projects.
Our experience, consistent approach and ability to adjust to changing circumstances provided additional value when MPC acquired and integrated a new refinery into its existing environment. MPC leveraged the change readiness model we implemented, which enabled a smooth transition to new SAP processes and other IT systems.
Primed for ongoing success
The role-based education program developed by Insight met a variety of system, operational and workforce requirements for MPC. As a result of our ongoing partnership, we’ve helped the organization achieve a range of objectives, including:
- Process documentation that led to the development of more than 500 total hours of effective, reusable eLearning and instructor-led training courses, along with the preparation of training guides, job aids and other tools
- A flexible approach to the learning track course catalog and schedules that enabled MPC to maximize learning for thousands of end users while minimizing time away from their jobs
- Integration of courses and training materials with MPC’s learning management system, plus training support for system administrators
- Installation and development of uPerform to maximize training support and long-term knowledge transfer
- Dynamic scheduling processes to accommodate changes in end user populations, local operating requirements and adverse weather conditions
Following implementation, feedback revealed 87% of employees rated their satisfaction with the trainings as positive against only 3% with a negative experience.
MPC change readiness manager, Vince Petrella, said, “The training of our employees played an important role in our successful rollout. Employees were able to receive hands-on experience with the system, which greatly enhanced their understanding and contributed to its effectiveness.”