Client story Retail Grocer Achieves Stability and Agility With Enterprise DMP
A national grocer needed help implementing a streamlined enterprise data management platform to transform data from disparate sources into strategic business insights.
By Insight Editor / 29 Apr 2021
Facts at a glance
Client industry
Retail grocery
Size of company
435,000 employees
Challenge
A national grocer’s data and its variety of sources became too complex for its previous Data Management Platform (DMP). It needed a cost-effective, streamlined solution to capture all types of data and quickly shape it into business insights to drive outcomes.
Solution
Enterprise DMP
Results
- Governed, cleansed and organized enterprise datasets
- Fast, optimal business value delivery — at scale
- Optimized inventory and flexible product supply chain
- Agile decision-making based on easily accessible analytics and data
- Ability to quickly test and deploy new data solutions
Solution area
Insight’s Digital Innovation solutions help clients incorporate emerging tech into their business operations to improve the end user experience.
A national retail grocer needed a more cost-effective, streamlined solution to capture all types of data and shape that data into business insights to drive outcomes. With its existing solution, the client used third-party vendors to support new types of data sources. Additionally, this data was not processed in a usable, curated way so it was a challenge to derive the meaningful insights necessary to make smart business decisions.
Since an on-premises solution requires internal resources and associated costs to manage, it wasn’t the most efficient option regarding scalability. Instead, the company needed an enterprise DMP to serve as the backbone for collecting and standardizing data at scale in the cloud. This unified ecosystem of data management and data science would differentiate the organization by infusing data-driven business and customer insights directly into its decision-making process.
The ABCs of enterprise DMP
A functional enterprise data management platform provides a centralized, standardized system for collecting, organizing and analyzing large sets of data from disparate sources — and in disparate formats. To accomplish this, DMPs integrate a wide range of rapidly evolving technologies and data from across an enterprise environment, including its cloud-first strategy and modernization initiatives such as Ascend and Tally. A variety of connection points enable employees to more easily access and consume key data assets across all data patterns, including real time and batch processing.
In addition to increased accessibility, an effective DMP offers a one-stop shop for high-quality data where consumers can trust they are using a “single version of truth” to inform business decisions.
A national food retailer needed a streamlined solution that could capture all types of data from disparate sources and help shape it into insights to drive better business outcomes.
The backbone of business intelligence
As a longtime, trusted IT partner, the national grocer turned to Insight to provide expert architectural direction on their data management platform. Insight’s team helped direct the data to create a framework that the business could use in new, more valuable ways. Furthermore, they designed the platform to easily scale with the client’s needs, enabling faster, more flexible response to ongoing changes in the market.
As a result of the successful deployment of the enterprise DMP, and the resulting business intelligence it delivered, the client made 2020 its best year in history — despite the circumstances that the year brought with it. With accurate data and analytics at their fingertips, the company has been able to optimize inventory to keep shelves stocked with the right products, keep their supply chain flexible and pivot various aspects of the business as needed.
The enterprise DMP serves as the data and business intelligence backbone for the entire organization. With one centralized solution, the company can now:
- Quickly test and deploy data solutions using searchable data assets that are easily accessible and that meet the required speed of the business decision.
- Deliver optimal business value faster and at scale by utilizing governed, cleansed and organized enterprise datasets from across its whole data ecosystem.
- Maintain consistency by adhering to established contracts with upstream data providers and downstream consumers related to quality, latency and accessibility.
With accurate data and analytics at their fingertips, the company has been able to optimize inventory to keep shelves stocked with the right products, keep their supply chain flexible and pivot various aspects of the business as needed.
Previously, disparate data sources made business decisions a lengthy and cumbersome process. Now, decisions are timely, flexible and backed by curated data.
The success of the new DMP is rippling throughout the organization — and accelerating growth. By positioning itself for transformation, this retail grocer managed to not only survive but thrive during an unstable year. The business has dramatically improved its position in the market, and backed by a comprehensive, data-driven strategy, is poised to take on future challenges with unbeatable insights.
