On-demand webinar Service Design: A Cross-Discipline Approach to Problem Solving

By Insight Editor / 15 Sep 2020 / Topics: Customer experience Digital transformation

Team collaboration. Service design. Design strategy

Most organizations tend to work in silos focused on customer-facing outputs, often overlooking the internal processes that support them. But pain points in backstage operations ultimately lead to pain points in the customer experience.

Service design makes existing services more useful, desirable and efficient by taking a holistic view of business processes to clarify customer interactions, reduce redundancies and identify opportunities for innovation.

In this on-demand webinar, we’ll discuss the what, why and how of design strategy as part of the buyer’s journey. We’ll cover the core principles and structures of service design, highlighting some real-world examples of the model at work. We’ll also showcase how Insight’s methodology differs from the standard approach.

Presented by:

Adam Basey

Practice Director, Strategy & Design

Adam is an experienced design director and manager with a demonstrated history leading all aspects of strategy and design as it relates to product management, strategy, discovery, planning, design systems, design operations, design maturity and the craft of user experience. He has a strong science and design background with a Bachelor of Science in Informatics and a Master of Science in Informatics with a focus in Human Computer Interaction/Design from Indiana University Bloomington. His work in the information technology and services industry has spanned a multitude of business domains in the capacity of user experience.

Suresh Kandeeban

Architect II, Strategy & Design

Suresh is a seasoned user experience design professional with a passion for problem-solving, user research and conceptualization. He has experience working collaboratively with multi-disciplinary teams to apply his unique skill of design strategy, user research, interaction and user experience design. He has designed experiences for business applications, portals and e-commerce solutions across a wide range of business domains, technology landscapes, form factors and geographies.