Listicle 4 Key Technology Trends Shaping the Retail Landscape
By Insight Editor / 7 Dec 2021 / Topics: Virtual Reality (VR) Immersive technology Software Analytics
By Insight Editor / 7 Dec 2021 / Topics: Virtual Reality (VR) Immersive technology Software Analytics
From automation to augmented reality, retail consumers want engaging, customized experiences. With Insight, you’ll stay competitive in this booming industry with solutions built for retail. Discover how in the listicle below.
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Digital checkouts, smart shopping carts and cleaning robots — the future of retail is here. Modern automation tools increase efficiency and lessen strain on retail staff, all while enhancing the customer experience.
Benefits expand to analytics and data as well. With Artificial Intelligence (AI) and machine learning, retailers can better forecast customer demands, simplify inventory management, enhance relationships with suppliers, improve logistics and refine marketing.
With endless digital options and tailored algorithms, retail customers have heightened expectations for their shopping experiences. Advanced technology can help you connect with consumers on an entirely new level.
Generate a 1:1 experience through omnichannel engagement and customize campaigns to individual shoppers with audience segmentation. Take it one step further with augmented and virtual reality: Using just a smartphone, shoppers can now enter virtual fitting rooms, scan in-store products for more information and visualize items within their own homes.
In 2022, U.S. e-commerce sales are expected to hit $1 trillion. To keep pace with modern consumers, retailers need to implement key technologies, including AI-assisted selling, voice search options, electronic shelf labels, and headless and visual commerce.
Visual commerce includes hashtag tracking, user-generated content, shopping options on social media platforms and more. In an aesthetically driven world, visional conversion assets are essential.
Headless commerce refers to software architecture in which the front-end system is separated from the back end, allowing you to update or edit the back end without interrupting the customer experience.
While online retail is surging, physical stores are evolving as well. High-tech advancements like upgraded monitors and displays create visual gratification, boosting the appeal of an in-person experience.
But tech doesn’t stop with signage: Install smart mirrors for virtual try-ons, provide self-service kiosks for speed and convenience, and equip your staff with the latest data and product info for customer assistance.
No longer just an exchange of goods, shopping has evolved into a multifaceted experience. But you don’t have to navigate this new landscape alone. Our Insight experts will help find the right tools for your business.
Create a dynamic shopping experience with solutions built for retail.
Sources:
National Retail Federation. (2020, June 9). Retail Sales to Now Exceed $4.44 Trillion in 2021, as NRF Revises Annual Forecast.
Adobe. (2021) 2021 Digital Economy Index.
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