Infographic Engage Your Retail Customers at Home and in Store With Innovative Technology
By Insight Editor / 11 Jan 2022
By Insight Editor / 11 Jan 2022
Take an in-depth look at the modern buyer’s digital journey, and explore how mobile shopping, modern signage and interactive in-store features create lasting customer relationships.
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Retailers know the three stages of the buyer’s journey: awareness, consideration and decision. While the key stages are still present, modern technology has reshaped how consumers decide what — and where — to purchase.
In this infographic, we’ll explore the modern buyer’s digital journey. Discover how device endpoints, digital signage and in-store technology guide a shopper through your retail experience.
Mobile commerce is expected to grow 68% in 2022.
In today’s world, nearly everything can be done from the comfort of our own home — including personalized and localized shopping. Retailers must be able to capture their consumers on a mobile platform.
From their digital device, buyers can:
To best interact with mobile consumers, your business should embrace omnichannel engagement, audience segmentation, geolocation technologies, intelligent mobile applications and modern e-commerce software.
Not all shoppers want a fully digital experience. When it comes to capturing people’s attention while they’re browsing in store, research shows that digital displays are more effective than static signs.
Digital signage can boost your brand awareness by almost 48% and increase purchase amounts by 30%.
With modern digital signage, you’ll:
Generate lasting impressions, appeal to customers and increase your ROI with intelligent displays.
So, your shopper has come into your store (perhaps drawn in by captivating digital signage) … but how do you keep them engaged?
High-tech advancements boost the appeal of brick-and-mortar stores, especially for the many customers who still want an in-person experience.
85% of consumers prefer interacting with brands using both digital and physical channels.
You can keep customers engaged within your physical store by:
The option to buy online and pick up in-store is massively appealing to consumers who want the digital shopping experience, but the immediacy of traditional shopping.
The modern buyer wants multi-faceted shopping — with options for digital and physical experiences.
With Insight on your side, you’ll have access to experts with deep retail knowledge and strong partner relationships. We’ll help find the right technology for your unique business.
References
1 Kohan, S. (February 2020). Mobile Commerce To Grow 68% By 2022 As More People Shop On Their Phones. Forbes.
2 Wamaitha, L. (January 2020). Looking back at digital signage trends of 2019. Digital Signage Today.
3 CB Insights. (May 2021). The Technology Driving The Omnichannel Retail Revolution.
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