Article Dallas Cowboys AT&T Stadium Undergoes Game Changing Facelift
By Insight Editor / 6 Apr 2021
By Insight Editor / 6 Apr 2021
Maximizing visitor engagement is a primary goal for major sports venues and it will become even more necessary as stadiums are held to limited capacity for the foreseeable future. According to Cowboys Chief Information Officer, Matt Messick, the stadium was looking to introduce powerful visual stimuli to engage fans.
“One of the biggest things stadiums can do to freshen up digital content and reinvigorate visitors’ excitement, is to upgrade the displays themselves,” he said.
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