Infographic Why Displays Are Essential For Financial Services
By Insight Editor / 20 Apr 2021
By Insight Editor / 20 Apr 2021
It’s time to reinvigorate the in-branch experience. Although in-person visits to bank branches are less frequent, branch visits continue to represent a key, human touchpoint on an otherwise digital value chain. In fact, over half of U.S. adults prefer in-person banking interactions when a conversation is needed. While 70% of younger consumers visit bank branches for significant matters such as opening a new account or asking for investment advice.
The result is that today branch visits represent a key opportunity for financial services organizations to differentiate themselves, engage customers and drive customer loyalty.
In this infographic, you’ll learn more about the importance of reimagining the in-branch experience. Discover how displays can be used to drive a range of informative experiences that:
Accessibility note: The infographic is transcribed below the graphic.
Infographic text included for screen readers:
1. Easy check-in and services requests
Digital signage both enhances brand awareness and elevates the customer experience. By creating a responsive, engaging and personalized environment, you can boost customer loyalty and meaningfully drive impact.
It’s for these reasons that many financial services organizations are using digital signage solutions to greet customers with welcoming messaging for an instant feeling of personalization.
Interactive signage also helps reduce wait times and allows customers to feel more in control.
2. Video conferencing with branch specialists
Many financial decisions need a human touch. Particularly for long-term, significant matters such as investment advice, loan origination and mortgages, many customers want to speak to an expert.
Drive a differentiated experience that brings new value to customers:
3. Safe, enhanced customer interaction
At a time when social distancing and personal safety remains a top priority, digital display solutions can be used to replace or complement certain face-to-face interactions.
Intelligent signage can also be used to overcome some of banking customers’ most common pain points, including:
Benefits
Sources:
Cavallo, M. (2018, Sept. 25). Why Branch Visits Are Essential for a Great Bank Experience. Insights.
Business Wire. (2018, June 7). Across Generations, Consumers Prefer the Bank Branch for Financial Advice.
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